Location: Derby – our Essentials photoshoot - Mr Shaw 75
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Location: Derby – our Essentials photoshoot

Location: Derby – our Essentials photoshoot

On September 15th we hit the streets of Derby to shoot our new Essential range. The collection is the first of the Shaw high street fashion wear following on from the DCFC Heritage range.

As our brand is Derby born we wanted to use key iconic places from around the historical area of the city to reinforce the connection.  The shots took place on Iron Gate in and around the Cathedral Quarter, down the famous Sadler Gate, then onto Vernon Gate.

These images will be used as advertorial and story telling images. We went for the natural and candid shots over the blue steel but the models couldn’t help themselves occasionally. Exciting times and the journey has only just began.

We’ll be uploading the new images very soon.